Who we are
The name Del Norte pays tribute to the historic region of Presidio del Norte, where cultures have converged for centuries to create a unique tapestry of resilience, creativity, and community. By adopting this name, our brand is deeply connected to a legacy of revolution—where everyday people rise to shape their futures, defying the ordinary. It’s a rebellion against convention, a celebration of those who labor unseen, and a testament to the transformative power of community and creativity.
Our brand is born at the crossroads of Presidio, Texas, and Ojinaga, Chihuahua—where cultures collide and blend, and where everyday people redefine luxury on their own terms. Like the revolutionaries who came before us, we honor those who rise up from the raw edges of life, crafting something beautiful and powerful from their struggles.
At Del Norte, luxury isn’t handed down—it’s forged through hard work, resilience, and a deep belief in the strength of our roots. We stand with those who push boundaries, challenge norms, and build the world anew—one stitch, one brushstroke, one brick at a time.
A las revoluciones de ayer, de hoy, mañana, y siempre—join the revolution.
This is Del Norte.
MISSION STATEMENT
At Del Norte, our mission is to weave the rich history and vibrant culture of Presidio del Norte into every thread of our clothing, while supporting events that bring people together through music, food, and fitness. We are inspired by the people of this historic region, who for generations have lived at the intersection of resilience and creativity. Our clothing is more than just fashion—it’s a statement of identity, pride, and revolution.
Core Concepts
Music: The Rhythm of Revolution
Del Norte believes that music is the soul of the revolution. It moves people, builds connections, and expresses the heartbeat of the borderlands. Through our clothing and our support of music events, we aim to amplify the rhythms of change, unity, and cultural pride.
Fitness: Strength in Revolution
Fitness represents the strength and resilience required to power any revolution—whether personal or collective. Through our clothing and our support of fitness events, Del Norte empowers individuals to embrace their strength and push their limits.
Food: Nourishing the Revolution
Food is the sustenance of culture and community. At Del Norte, we celebrate the culinary traditions of the borderlands while supporting food events that bring people together, just like the revolutionaries who gathered to break bread and forge new futures.